Your first home,
made clearer.
A visual system built around real moments, clear explanations and a confident next step.
Clarity is the creative idea.
Kanart helps Victorian home buyers navigate land and retail-builder options. The brand turns a complex journey into understandable decisions.
Make the buyer the focus. Show the options. Give every piece of content one useful purpose.
Human before promotional.
Warm, candid moments make home ownership feel personal.
Explain one thing well.
Use clear questions, short comparisons and visible steps.
A confident next step.
Invite a conversation without pressure or unsupported promises.
An identity with a clear signature.
The existing Kanart mark leads. A bold Home Buyers descriptor makes the service clear at a glance.
Primary horizontal lockup
Give it space.
Keep other content at least one descriptor cap-height away. Use the master SVG for production.
Use the symbol for avatars and favicons; use the full lockup when the service needs to be identified.
Keep it intact.
Preserve the proportions, lettering, red details and descriptor. Never stretch, retype or add effects.
Use colour on ivory, reverse on cobalt, and one colour when colour reproduction is limited.
Blue leads. Red adds focus.
Ivory gives the layouts room to breathe. Charcoal supports reading; mist groups secondary information. Select a swatch to copy its HEX.
Colour values are RGB specifications. Red is a graphic accent, not the default colour for small text.
Manrope
Bold 700 and ExtraBold 800 for short headlines. SemiBold 600 for navigation, labels and calls to action.
Source Sans 3
Regular 400 for explanations. SemiBold 600 for supporting emphasis. Comfortable line spacing for readable guidance.
For a 1080 × 1350 master: 72 px outer margin, 72-88 px headline, 32-38 px supporting copy and 28-32 px CTA. These are starting points; recompose for each placement.
Show the life around the home.
Use believable Victorian settings, natural light and people doing something. Balance human moments with architecture and practical details.
HumanPlanning, moving, meeting an adviser and everyday life.
LocalSuburban brick homes, Australian planting and recognisable settings.
UsefulPlans, materials and build progress that explain a decision.
All imagery in this guide is AI concept imagery. It does not show Kanart clients, staff, available land or completed projects.
A small set of useful elements.
Repeat the same visual cues with restraint. They guide attention and explain the journey.
The edge accent
A short cobalt tab with a red diagonal notch. Use once per composition.
The journey line
Use numbered stages when sequence matters. Keep labels short and the path clear.
The caption panel
Ivory on photography, with bold blue type. Make contrast dependable.
The same clarity, in motion.
A 15-second layout demo: one question, three steps, a brand moment and an invitation to enquire.
First home?
Where do you start?
Find the right block.
Compare your builder options.
Understand the steps ahead.
Your first home,
made clearer.
Start with a conversation.
Explore your options with Kanart.
HTML motion preview with still concept images. No audio or rendered video. Playback starts only when selected.
Motion rules
Type: masked reveals, 400-600 ms, with a gentle ease-out.
Photography: subtle 3-4% push-in. Movement supports the message.
Transitions: cobalt panel wipes or direct cuts between ideas.
Presenter ads: use the same ivory caption panels, blue headings and final CTA frame.
Safe placement: keep critical copy away from platform controls; review each exported placement.
A clear digital front door.
The website carries the same promise, image treatment and hierarchy. Explain the service before asking for personal details.
Your first home,
made clearer.
Guidance on land, builder options and the steps ahead.
Start a conversationHomepage design example. This guide is a brand presentation, not a live lead-generation website.
Low effort to begin.
Use three short steps: home plans, financial readiness and the conversation. Show relevant questions based on previous answers.
Explain what happens next.
Capture location, timing, income range, employment, deposit and spending preferences. Confirm service areas and budget criteria with the team.
Prepare the right conversation.
Use these answers to prepare a callback. Finance eligibility needs a finance-partner assessment; the form does not approve or reject a buyer.
A shorter Meta enquiry.
For Meta Instant Forms, ask about the service, location and timeline. Keep financial discovery in the website or follow-up process.
Helpful, specific, reassuring.
Talk like a knowledgeable guide. Use plain words and explain what the buyer can do next.
Use clear language.
“What is included in your builder’s quote?”
Specific questions make the content immediately useful.Avoid vague promises.
“Unlock your dream home with unbeatable savings!”
Use only confirmed offers, accurate conditions and evidence-backed claims.Lead with first-home-buyer needs. Describe retail-builder comparison honestly. Do not imply wholesale access, guaranteed finance or savings without confirmation.
The brand beyond the feed.
Letterheads, cards, presentation folders and buyer guides use the same calm hierarchy and short edge accent.
Print mockups are visual concepts. Production files need final business details, printer specifications and suitable image resolution.
The visual direction, together.
Open the full boards to review the identity and reel storyboard alongside this interactive guide.
Ready for the next designer.
Download exact vector logos and reusable brand specifications. Fonts and licence files are included in the asset pack.
Offline brand website
One HTML file with images, fonts and interactions built in.
Logo and font pack
SVG variants, font files, licences and design tokens.
Design tokens
Colours, type roles, spacing and motion settings.
Colour logo
The primary horizontal master.
Brand & marketing strategy
Audience, positioning, ad concepts and the launch plan.
Reverse logo
White lettering with the red accent.
The downloadable SVGs are the logo masters. Generated presentation boards illustrate the direction; they do not replace vector artwork.
Three formats. One recognisable brand.
Aspiration brings people in. Education makes the service useful. Verified buyer stories build trust.
Room for your next chapter.
Compare the details. Not just the price.
Every home has a beginning.
Feed: clear headline, generous margins, dominant image, readable footer. Use 1080 × 1350 masters.
Story: recompose to 1080 × 1920. Give top and bottom interface areas extra breathing room; check the final placement.